In a country with no Rugby tradition at all, Portugal managed to qualify for the Rugby World Cup being the only amateur team present in the competition. In a country with little over 10 million people, 3 million of Portuguese were blown away by the team's honor and pride as they followed closely their efforts on Sport TV. Portuguese National Team players are called "Wolves" hence the ad title "Wolf Pack".
在亚洲国家中，玩橄榄球的人很少。
正是因为葡萄牙体育频道的报道，使得这一运动引起了葡萄牙人的注意和热爱，看来葡萄牙体育频道已经将此作为了葡萄牙橄榄球的历史分界线。
Advertising Agency: MSTF Partners, Lisbon, Portugal
Creative Directors: Susana Sequeira, Lourenço Thomaz
Art Director: Ivo Purvis
Copywriters: Pedro Lima, Pedro Botelho Moniz
Illustrator: Jorge Coelho