In the world where jostling for vantage points gets intensified, more than ever, portable retail stores seem almost a compulsion. The company – Singapore-based Grandstand PTE LTD – that hit upon Venue VBOX a while ago has hit upon yet another novel concept. This time around it brings home a modular and mobile pop-up nightclub. Tagged ‘Aqua’, this grooving pop-up venue takes party to a location, which is most suitable for business. Made form old-out “transformer” units, the Aqua is mobile and guarantees a dance floor that keeps on rocking, never short of customers or their dancing shoes. The unit comes in shipping containers and as soon as ‘popped-out’ transforms into a two-storey-high structure, with a bar capable of housing as many as 500 guests at a time. The Aqua comes with all the amenities desirable of a modern lifestyle concept, what with its sleek looks, controllable climate and a host of AV equipments.
Design Status:
The Aqua has debuted and its gig is continuing till 5th November 2008. Head to the Merchant Loop, opposite Clarke Quay in Singapore, to witness people partying in this mobile construction.
Usability:
Party-goers have always been rather fickle – always on the hunt for best spots, and business environment as it is cannot be suitable forever. So as soon as your dance floor seems rather thin with crowd you can just pack the Aqua in containers (of which it is constructed) and head to greener pastures. The Aqua will always guarantee business with the ‘it’ crowd. Prime Location will just be a packing and unpacking away for you.
Via: Springwise/ Inventorspot