香港人对港姐评选一直不太自信，因为选出来的美女总被人认为还不够美。不漂亮比不智慧更受人重视，这就是美女经济的特点，眼球是第一位的，而且永远是第一位。
我们知道，一个大美女如果没有智慧支撑，美会被打折扣的。其实香港的港姐美不美问题是表面的，深层次的问题是这种评选已经陷入固有的模式化，没有多少创新的形式，只在能不能够找到美女上下工夫，是改变不了逐渐衰落的趋势的，这个瓶颈不是质量问题，而是形式问题。
我们用美女经济的思维来看待中国的产品出口问题，会发现也有这个特点，我们的产品质量往往不是问题，出问题的是我们提供产品的方式，没有自己品牌形式，只是提供产品而已。所以，我们出口也出现了瓶颈。其实，即使不是经济危机，这个瓶颈也会出现，就象港姐评选。
我们知道，任何问题出现，解决问题的方式都是第一重要的，而解决问题的方式其实取决于如何看待问题。我们哲学一点看，有些情境的出现（比如现在的危机）其实只有一个目的：让习惯的运行模式改变。从这个角度看待我们出口企业遇到的问题，会使我们的出口企业去思考新的模式方向，然后寻求改变。这就是所谓的福祸相依了。
我最近在指导我们一些作出口外单的会员企业建立自己的品牌。自己有工厂原来只做外单OEM的现在用自己的品牌去参加国外的展会，抛掉国外中间商直接与终端客户接轨；做外贸的公司自己做品牌把原来的生产商变成自己产品品牌的供应商。这种改变肯定没有那么容易，因为不习惯。但要知道，原来的习惯是老外给惯的，现在，老外的日子没那么好过，也是能够改变他们习惯的时候，从这个角度看，现在正是出口型企业的大好机会，是重新制定规则的大好时机。
遇到情况只会抱怨，永远不是聪明人，跟看不到漂亮的港姐了就说美女少了是一个道理。理论上讲，瓶颈肯定会打破。关键是何时打破、谁来打破、怎样打破？喜欢看美女的还会看到美丽的港姐的，当然，需要的不仅仅是耐心。
译文:
When Beauty Economy Encounters Bottleneck
Hong Kong residents have always been lack of confidence in the selection of Miss Hong Kong, because the chosen beauties have always been considered as not beautiful enough. Lack of beauty is treated as more important than lack of wisdom, and this is the characteristic of beauty economy, what you see comes first and will always be the first.
We know that if a grand beauty is not supported by wisdom, her beauty will be at a discount. In fact, whether or not Miss Hong Kong is beautiful is only skin deep, the more important question is that this kind of selection has fallen into the predetermined pattern, without much innovative format. Spending time only on the ability to scout beauties will not change the waning trend, and this bottleneck is not the question of quality, but format.
If we look at the problems of Chinese products with the beauty economy thinking, we will notice the same characteristic: the quality of our products is often not the problem, the real problem is how our products are provided: no brands, only provision. Therefore, we too have bottleneck in our exports. As a matter of fact, even without the economic crisis, this bottleneck would emerge anyway, just like the selection Miss Hong Kong.
We know that when a problem pops up, how to solve the problem is most important; and the method used depends on how we look at the problem. Let’s look at it philosophically, the emergence of some scenarios (such as the current crisis) has actually one purpose: to let the habitual operating model change. Overview from this angle of the problems encountered by our export enterprises would make our export enterprises think of new modeling directions, and then seek change. This is the so called “fortune and misfortune are mutually dependent”.
Lately I was counseling some of our export-centered member enterprises on how to build their own brands. At first only taking foreign orders, those OEM (Original equipment manufacturers) having their own factories now take part in overseas trade exhibitions with their own brands, forgoing overseas middlemen and make direct contact with end customers; Foreign trade companies make their own brands, turning the former producers into their own products’ providers. This kind of change is definitely not easy to make, because they are not used to it. But you have to know that the former habit was the result of spoiling by the foreigners, and now the foreigners are having bad times, it is therefore the time to allow for the change of their habits. Viewing from this perspective, it is now the best opportunity for export oriented enterprises, and the best time to reformulate rules.
Those who know only how to complain when faced with circumstances are not clever, it is similar to saying that beautiful girls are lacking when one can’t see any beautiful Miss Hong Kong. Theoretically speaking, bottleneck can definitely be broken. The crucial questions are: when will it be broken, who is going to break it and how to break it? Those who enjoy watching beauties will still see beautiful Miss Hong Kong, but of course, what is needed is more than just patience.