3G牌照都已经发放，三大运营商纷纷布局3G市场，随着联通“沃”的出台，三大运营商各自的品牌都已经发布，3G的竞争格局也悄然拉开序幕。各个运营商在大力发展3G业务的同时也在布局增值服务市场，这也是3G上网本全面铺货市场的原因所在。
我们在关注三大运营商竞争之际，也把目光延伸到更远的地方，那就是3G给市场带来的机会除了运营商之外还有哪些行业？事实上3G是一块大蛋糕，除了运营商之外，内容商、设备、终端、应用、手机游戏等等都会从中分得属于自己的一份羹。对电子商务来说自然也会受益3G的推广和应用，包括营销模式的转变都会因为3G的出现而发生这样那样的改变。这才是3G带动的整个产业链的变化，事实上3G延伸出来的行业机会还有很多，我们把更多的目光放在网上，自然也就留意3G给网络企业带来的机会在哪里。当然也包括传统的企业通过网络，尤其是无线网络带来新的营销机会。
这不是一个小市场，而是可以不断衍生出更多内容的大市场。当然主要还是要看有没有企业在其中穿针引线，做桥梁和纽带作用。因为很多企业不会拥有这些技术优势，对他们来说3G的可利用的机会并不是很大，但是如果有网络企业可以从中搭建一个平台，那么对传统企业来说，3G带来的新营销模式转变就变为一笔不小的财富。尤其对中小企业来说，这种机会是稍纵即逝的，把握住了，可能瞬间就可以扭转自己在金融危机中的颓势。
这就需要有前瞻性的企业能够为它们搭建这种平台，让传统的中小企业也能分享3G带来的新的营销机会。于是我们看到市场上各种平台开始涌现，同时充分利用无线优势的平台也闪亮登场。譬如中企动力的数商Z网络营销平台，.mobi域名等等。
3G意味着什么？对企业来说机会在哪里？很多人可能还是一头雾水。但是对那些有准备的企业来说，已经看到了3G带来的潜在机会。3G意味着更快的无限网络速度，更流畅的终端应用，手机银行、视频会议、手机游戏、手机电视等等，当然不容忽视的一点就是快速移动带来的更多体验和服务。如果说昔日的无线网络因为速度的问题得不到更快更广的普及，那么随着3G的问世，这种局面将得到最大限度的改观。
我们看到3G上网本的流行就是因为它的速度已经开始超越我们的预期，目前的3G速度已经可以达到ADSL的标准，这样的环境能够提供多少商业机会相信很多企业都会为之一震的。中企动力的数商Z网络营销平台以及mobi域名的推出自然也是看中了这种机会。中企动力数商Z平台的出现是帮助中小企业迅速切入到网络市场中，多数中小企业面对网络还有这样那样的不如意，主要表现在：其一，缺乏自己独立的域名，无法让客户轻松记忆网站地址并找到网站。其二，缺乏后台技术支持的了解和自主管理，对于网站的访客或者成交客户无法形成系统有效长期管理。其三，关键字的推广，尤其是面向国外客户的，都是通过一个网络入口实现，同质化竞争更加激烈。其四，客户与渠道的缺失，让企业根本没有建立自身品牌的基础，从而无从谈起企业通过网络营销推广企业本身的目的。而通过数商Z，企业可以自主建立自己的营销渠道、打理自己的客户关系，把交给B2B网站的权力统统拿回来，彻底告别借鸡下蛋的方式，实现“我的生意我做主”。没有专门的品牌推广费用不要紧，应用数商Z，中小企业不仅可以通过独立域名、通用网址、自有企业邮局等网络品牌产品来打造自己的品牌形象。数商Z不仅仅是给企业做个网站，而是一个全新的数字营销平台，除了建设网站，还提供系统的订单管理、智能分析、企业内的信息化、网络营销、无线营销、客户管理、推广等功能和服务。而且，数商Z强大的信息发布与管理功能，也能为企业带来巨大的品牌宣传作用。数商Z还可以与3G应用同步。3G的出现带来的机会是不可预知的，但是3G孕育的机会巨大是被许多人达成共识的。有人甚至喊出了，“移动+电子商务可能就是下一个千亿的市场所在。”手机平台的电子商务的出现超越了以往做线下、做网上，因为现在还可以做到手机网上，3G帮助中小企业扩大了目标客户群体。3G时代的电子商务是无时无处不在的电子商务，随时随地可以通过手机操作订单、沟通客户、定制生产。从中企动力的产品来看，“数商Z”已经实现了普通网站与WAP网站的互联功能，用户可以直接用手机访问企业的.mobi网站下订单、查询库存等功能。.mobi域名是3G时代的典型应用，“.mobi域名+数商Z”、“.mobi+移动网站”的出现，是迎合全球移动互联网产业发展需求孕育而生的，也是唯一的专为通过手机接入互联网的用户设计的顶级域名。随着3G的出台，“数商Z”也全面升级，能够全面支持计算机、手机、PDA等多种终端浏览。我们可以预见的是，3G的到来，给电子商务提供了一个更宽广的空间，正因于此，企业才会纷纷进军移动电子商务市场。
来源：人民网―无线频道
标签：
3g,
WAP,
联通沃,
数商Z,
移动 便携 平台
译文:
Marketing changes brought by 3G to E-business
All the 3G license are issued,and three major mobile network operators already starting their operation on the 3G market.in the wake of Unicom's 'wo''s went published,three major operators all published their own brand .The competion structure of 3G market is softly building by the operators .While they energetically developing their 3G service,also they mapping out the value-added service market.That' s the reason why 3G laptop covered all layouts.
As we pay close attention to the competion of three major operators,let's set our vision further.Which else sector can enjoy the chances brought by the 3g except the operators.Actually 3g is a big cake .Besides the operators,content provider,equiment,terminal,application and mobile phone game etc,all of them will get a piece of cake of their own.It will also benefit the E-business sector,and lead which's marketing pattern change.This is the change of the whole industrial chain brought by 3g.As a matter of fact ,there are more opportunities brought by 3g.It will happen in internet companys and also traditional companys which will find more chances through wireless.
This is not a small market,but a huge one which can keep derive more and more opportunities.However, still it depands on whether or not there are enterprises who go between ,like bridge or bond.Because many enterprises don't have the advantages of these technology,so it's not that much opportunities for them. But if the network enterprise can build a stage for them,the new marketing pattern will transfor to a stoke of fortune for the traditional enterprise.It can retrive one from an interior position during the financial crisis especialy for minor enterprises.But only if you can catch such fleeting chance.
To have minor enterprises got the chance to share new marketing opportunities brought by 3g,which need the some perspective enterprises to build such a stage for them.Thus sorts of platform emerging and some among them take the advantages of wireless.For exemple,Zhongqidongli's ShushangZ network marketing platform and mobi the domain name etc.
What's 3g means?For the enterprises,where is the chance?Many don't have a clue about the answer.But for some prepared enterprises,they already see the potantial.3g means faster wireless speed ,smoother terminal application,mobile bank,vidio meeting,mobile game and mobile tv etc.Besides ,more experiences and services.If in the past ,wireless cannot get itself popular because the speed ,now along with 3g come to being,this situation will utmostly changed.
The 3g laptop's popular,is because of its speed suprised our anticipation.At present,its speed can reach to the ADSL's standard.The emerging chances along with the high speed will shock many enteprises.Zhongqidongli's ShushangZ network marketing platform and mobi the domain name issued also for this reason.Zhong's emerging aim to help minor enterprises go straight to the network market.many minor enterprises still have many problems when face to internet ,mainly reflecting on four aspects.First,no indepandant domain name,so it's won't be easy for customers to find it .Second ,no background tech support and autonomy.visitors and customors cannot get managed.Third,key words promoting ,especially to oversea's clients all through one internet access.it make compition more fierce.And the fourth,the loss of clients and channal make enterprises no chance to build their own brand.and thus the enterprises no way to promote themselves through network marketing.However turn to ShushangZ,enterprises can build their own marketing channel,manage their own clients and take all the power back which handed up to B2B before,and say farewell to the puppet show,realize that"my business ,i command".It doesn't matter without special brand pubishing money,through ShushangZ,minor enterprises can get their brand published by independent domain name,genaral web site and selfowned company postoffice.ShushangZ not only build website for company but a brand new digital marketing platform .It will offer systematic ordering managment ,intelligent analysis,enterprises informationalization,network marketing,wireless marketing,clients management and promoting function and service.ShushangZ's powerful information publish and management will bring a good publicity to enterprises.Moreover,Shu can syncronized with 3g .Though many don't know what exactly will 3g bring for us but they all believe that 3g will bring us a huge opportunity。Some even cry out that " mobile+e-business=next 100bln market." The emerge of E-business based on mobile phone's platform,opened a new way to do business ,on the cell phone ,besides the online and offline.3g help minor enterprises enlarged their target client circle.In 3g age,people doing business everywhere and everytime.People will do the ordering ,communicate with client and custumized prodution all through mobile phone.Take the productions of Zhonngqidongli for exemple,"shu" already realized the connection between normal website and WAP website.User can order and check the inventory by log in enterprises .mobi website..mobi domain name is a typical application in 3g age.'.mobi domain name plus Shu' and '.mobi plus mobile website's emerging,catered to the demand of global mobile internet industry's development,also the top domain name specially for user who link internet by cell phone.Along with 3g's emerge,'shu' will update all-round,which will has the ability to support computer,cellphone and PDA,etc sorts of terminal browsing.The foreseeable future is ,the coming of 3g,brought a broader room for E-business and thus,enterprises marching on the mobile E-business market.