
1905年,在德国巴伐利亚的一座小城里,没有人不知道一位叫菲尔德的钟表匠,因为他的手表做得非常好,不但防水而且自动。这个消息被同城的一位叫汉斯·威尔斯多夫的钟表商知道了,于是他急忙找到了菲尔德,并看了他那些纯手工制造的手表。
惊讶之余,威尔斯多夫说:“菲尔德先生,我想聘请您到我的公司来当技术总监怎么样?”见菲尔德半天不吭声,威尔斯多夫又表示,只要菲尔德出个价钱,他愿意购买菲尔德研制手表的技术。“不,”菲尔德拒绝道,“我是不会受眼前一点儿利益的影响,而放弃自己的追求的,我的理想是研制出一款世界上最好的手表来。”
钟表匠菲尔德的理念居然与自己的如此接近,是威尔斯多夫没有想到的。但他知道,一旦菲尔德在自己之前研制出了那款手表,自己的公司将会受到前所未有的威胁。
怎么办?只有抢在菲尔德之前研制出那款手表才是公司唯一的出路,但是,菲尔德显然在技术上更胜一筹,要抢在他之前研制出那款手表谈何容易?就在苦无良策的时候,威尔斯多夫突然得到了一个消息:菲尔德在研制手表的同时,还兼做草帽生意。威尔斯多夫立即让助手去向菲尔德定购草帽。果然,菲尔德在收到草帽的定单后,决定将研制手表的事情暂时放一放,而先去赶制草帽了。就这样,威尔斯多夫为自己尽快研制出手表并抢先上市赢得了时间。他给那款有着防水和自动功能的手表取名为“劳力士”。
当劳力士手表迅速地占领市场,并成为世界品牌后,威尔斯多夫才指着自家后院那一院子的草帽告诉菲尔德,那就是他的作品。恍然大悟的菲尔德这时已悔之晚矣。
译文:
Rolex and its lucky number----strawhat

In a small Bavarian town 1905, there lived a watchmaker, named Field,whose handicraft is so exquisite that made him famous there. His watches were waterproof and automatic that attracted the attention of Hans Wilsdorf,another watchfacture in the town. So he decided to visit Field to see these handmade watches .
when Wilsdorf saw the watches, he was shocked ,said " are you willing to work in my company as a technical director? ". With no answer from Field for a while, he said he would buy the technic if Field's gave the price."No" Field refused firmly." my object is to make a top-ranking in the world, and will not betray it, tempted by the present benefit."
Wilsdorf had never image the Field's pursuit was what he wanted and he knew his company would be impacted and threaten if Field had developed the top-ranking earlier than him. So the only and urgent solution is to develope the watch as soon as possible. While the problem was that Field has skills priority and there were much difficulties to confront.
Just in stiff situation, a good news came to Hans Wilsdorf's ear that Field also sold strawhat at his spare time. So he immediately sent his assistant to buy and place some order. It was sure that Field started to make the strawhat the moment he received the order but put the watch aside. In such condition, Wilsdorf won the time for developing the watch and letting it to the market. He gave the name " Rolex"for the waterproof and automatic watch.
when the Rolex rapidly occupied the market and became the worldwide name brand, Hans Wilsdorf pointed the stacked strawhat at his backyard and told to Field those are his works. At this time, Field realized his stupidity and other's wisdom, but it was late and in vain.