时尚的背后
现今时代，各色品牌消费琳琅满目且更新飞快，几令消费者目不暇接、无所适从，是所谓时尚生活。可是时尚是什么？翻阅时装、汽车、首饰等时尚期刊，无论图文，只是拼出大大的一句露骨的迫切：买吧！再点击网络“时尚”字眼，无非是铺天盖地的吃喝玩乐的热点与趋势渲染，仍然是汇聚出一句炫目的诱惑：买吧！而关注时尚本身的文字，寥若晨星。
于是我就想到了一位摄影大师的一幅作品：画面上，一位姿态婀娜的女模特，正衣饰精致地面对背景里的一群摄影师的镜头，优美地摆着Pose，但阅读者比那些摄影师多看到的，是模特儿背后衣服上一排勾勒出她身段姿态的夹子，作品的名字就叫《时尚的背后》。
多么慧眼独具的艺术角度！背后不只是意味着真相，背后还告诉你时尚的因由。
可是在当下熙熙攘攘、心浮气躁、盲目从众的消费环境里，有多少人留意到了这或华丽或前卫或雅致或莫名其妙的时尚风潮的背后？又有几个人能透彻每一个时尚流行的因由？比如说松糕鞋的流行，除了矮个子风光一时，它曾让多少体态修长的妙龄女子穿出了傻气？比如中学生对“哈狗帮”音乐的追捧，或许那种特别刺激的饶舌音乐，迎合了孩子们青春期叛逆心理与喜欢寻找“刺激”的冲动，但满是脏话和色情描写的歌词对青少年身心损害的罪责，不法商贩承担得起吗？再比如都市绝大部分男女靠时尚支撑着的虚荣——女人见面关注的是减肥效果怎样、又流行什么发型烫染、又买了什么品牌衣服……男人见面则是换车没有、又添置房产没有、又改玩什么新款手机了……
显而易见，尽管时尚的流行源自人们审美观的不断变化，并成为现代生活当中一道不可缺少的风景，但同时我们也应清醒地认识到，在商品社会里，时尚的并不一定都是美的，更有可能是商家的圈套和陷阱。所以拿破仑才说：“时尚使我们陷入许多愚蠢的行为，其中最严重的是使我们成为它的奴隶。”
于是我又联想到当下很是风行的DM广告杂志，诸如《第5媒》。或许，作为一份DM广告杂志，凭借创意广告，维持其正常运作出版发行无可厚非，但是既然《第5媒》把自己定位为传媒的一种，那么，就应该发挥杂志的优势，可以针对一个时尚主题，触角多元链接，拓展读者获取信息的广度与深度，给读者也给杂志自己一个选择消费和推介产品的机会，和读者朋友一起，面对风生水起、层出不穷的时尚元素的不断更替变幻，透视、解析它们扑朔迷离外表下的实质、品相，把握每一个时尚出现的因由脉络，探究蕴育它生成的文化背景和历史渊源，在理性的甄别与选择当中，让大家做一个明明白白的时尚拥趸。惟如此，分享时尚者才可以真正与所佩戴、驾驶、使用的诸多物品有机相融，让人脱俗，让物品生魂，既充实各自的生活，更丰盈彼此的人生。
译文:
Behind the Fashion
Behind the Fashion
In this modern age, commodities and services of all sorts and different brands are emerging and outdated so rapidly that consumers can hardly catch up with the pace and handle it with ease. This is the so called “fashion life”. Yet what is fashion? In order to find out the answer, I look over journals and magazines which inform the latest fashion, cars and jewels in special, in which both the words and pictures deliver an explicit massage to the reader: buy it! When referring to the Internet, clicking the word “fashion” on a website, I found flurries of information on hot issues about beer and skittles, still, intending to lure you into buying something. However, the words concerning fashion itself are seldom mentioned. Then it reminds me of a work by an prominent photographer. In the picture, a graceful female model with delicate dressing poses elegantly before quantities of cameras in the background. Yet what impressed the reader is the back of the model, where a line of clothespins in her dressing ducked out for her ladylike figure. The work is named Behind the Fashion.
What an insight from the artistic angle! The back doesn’t only convey the meaning of truth, but also reveal the causes of fashion.
Yet surrounded by the consuming-oriented environment in which people are overcrowded, blundering and blindly following trends, how many have noticed what is behind the gorgeous, stylish, elegant or unreasonable fashion trend? How many can they see through the causes of fashion prevailed in different periods? Take the popularity of platform shoes as an example. Apart from some short girls who looked good when wearing platforms, how many tall young ladies’ good appearances were spoiled by wearing the shoes that were not suitable for them at all? The reason why MC HotDog music and Rap are so popular among middle school students may be because they meet the adolescent psychology and their favor for excitement. Yet the lyrics are inundated with pornography and harsh words to the detriment of adolescents’ mental health. Can the illegal pedler take the consequences? Then how about the city man and woman’ vainity propped up by the so called fashion? When women meet each other, what they talk about is “how is it going with your losing weight? ” “what is the popular hair style right now?” “what brands of clothes have you brought recently?”... And when men meet, they talk about “have you change a new car yet?” “have you gain more estate?” “what is the latest type of cellphone you are using?”...
It is noticeable that as people’s aesthetic standard varies all the time, fashion is inevitably changing. And it has been an indespensable part of modern life. Yet we should be fully aware that in the commodity society the fashionable is not necessarily beautiful, and it might even be a trap. Just as Napoleon said, “fashion leads to many foolish deeds, of which the most serious one is being the slave of it. ”
Then The Fifth Media, one of the faddish DM advertising magazines nowadays, comes into my mind. It is reasonable to take advantage of advertisements to keep it runing well. However now that it is defined as a sort of media, it should play the role as one of them — in terms of each fashion, to offer readers aboundance of information in greater scope and depth so as to provide consumers with advice and good suggestion; faced with the varied, fast-changing fashion, to look into its essence from the external phenomenon; to dug out its cultural background and origin in order to make a reader clear of what fashion really is when he/she chooses to follow a fashion. Only when the media presents a thorough information on it instead of luring people to spend money, can a fan enjoy fashion in a meaningful and fullfilled way, with what he/she wears and uses perfectly matched with its owner.