
真的是不太明白老外的幽默。
虽然看了文案以后能明白是在诉求雪铁龙C4的大空间和顶棚天窗采光系统,但是对这样的幽默方式还是难以理解。
文案
Lack of light and space?
缺少光合空间?
Advertising Agency: H-Paris, France Creative Directors: Olivier Desmettre, Fabrice Delacourt Art Directors / Copywriters: Nicolas Poillot, Philippe Boucheron Photographer: Romain Laurent Retouching: Christophe Huet Published: November 2007 创意5分,美术5分,文案5分。
译文:
Citroen, a France-style humor
It's not easy to understand the humor of foreigners.
After seeing its advertising copy, we know that it wants to show the big space of the Citroen C4 and the lighting system of the skylight at the platfond, but this kind of humor still can't be well understood.
advertising copy
Lack of light and space?
Advertising Agency: H-Paris, France Creative Directors: Olivier Desmettre, Fabrice Delacourt Art Directors / Copywriters: Nicolas Poillot, Philippe Boucheron Photographer: Romain Laurent Retouching: Christophe Huet Published: November 2007 creation 5 points, art 5 points, advertising copy 5 points